Upside Realty
Design Lead
Rapidly growing and fast paced start-up company, shaking up the way people sell real estate.
The brief
An exciting venture to build the brand from the ground up. Everything from website design to agent app development as well as all marketing collateral.
The process
The major challange in taking on all of the design responsibilities as a sole designer of a rapidly growing start-up company was prioritising tasks on a day-to-day basis and delegating effectively and efficiently. The work involved taking on multiple roles in order to launch a competitive new brand out into the market.
Some of my duties included creating wireframes from predetermined product specifications, responsive design, user testing and quality assurance. I also worked with photographers and videographers in order to build a comprehensive asset library to be used online, on TV and in print.
Putting together eDM’s, business cards, open home brochures, property signboards and billboards was also on the menu.
The team
This role involved a variety of communication methods to effectively liaise with multiple divisions both within and outside the company.
My background in development made it easier to communicate my design direction with back-end developers. Tools like Zeplin helped the team translate my concepts, leading to faster turnaround times and more efficient design production.
To keep the designs on track and address any blockers, I held weekly meetings with key stakeholders and marketing managers. This ensured smooth progression and timely development of the brand.
My background in development made it easier to communicate my design direction with back-end developers. Tools like Zeplin helped the team translate my concepts, leading to faster turnaround times and more efficient design production.
To keep the designs on track and address any blockers, I held weekly meetings with key stakeholders and marketing managers. This ensured smooth progression and timely development of the brand.
The outcome
The successful launch of an online real estate agency that offers an alternative to traditional bricks and mortar real estate agents. Upside creates a comprehensive digital experience, including a transparent online sale progress as well as multiple buyer tracking tools, which puts the client in the drivers seat.
