WooliesX
Senior UI Designer
A multifaceted approach to the modern shopping experience, featuring a new subscription model, an OTA tracker, and an enhanced Pick Up app with an elevated user experience.
Rubix Dashboard
→ Multi Carrier Tracker (MCT)
→ On Time Arrival (OTA) tracker
→ Multi Carrier Tracker (MCT)
→ On Time Arrival (OTA) tracker
A consolidated dashboard integrating multiple data sources for easy access. It enables rapid, real-time tracking of various fleets and carriers, while also facilitating direct communication with drivers to proactively prevent delays.
The Pick Up app
A redesign of the Woolworths Pick Up app focused on streamlining the handover process to create a simple and seamless shopping experience for both customers and in-store staff.
The new app introduced an allocated numbering system for Direct to Boot orders, allowing the store team to quickly process and prepare items. Once the customer was on their way, the team received instant notifications, enabling them to efficiently locate and have the items ready for collection within 15 minutes.
The new app introduced an allocated numbering system for Direct to Boot orders, allowing the store team to quickly process and prepare items. Once the customer was on their way, the team received instant notifications, enabling them to efficiently locate and have the items ready for collection within 15 minutes.
Everyday Extra
A cutting-edge subscription model featuring multiple brand partners, built on a points-based system that grants customers access to a variety of benefits. This model required integrating several business models and client acquisition strategies into a clear, visually appealing value proposition.
In addition to design, the project also involved concept development and stakeholder management to ensure the offer was simple to understand and aligned with business goals.
In addition to design, the project also involved concept development and stakeholder management to ensure the offer was simple to understand and aligned with business goals.